Collaboration Artikcustom x KEYENA
Key Artik is the result of a unique collaboration between the world of art and the world of sports. The collection consists of ten pairs of KEY ONE soles, all unique with an abstract and original design.
ARTAN RUSHIDI AND HIS UNIQUE WORKS OF ART
Artan is a young Belgian artist, twenty-one years old, originally from Macedonia. Passionate about visual creations of all kinds, it is naturally that during his architecture studies, he starts customizing sneakers. A way for him to give free rein to his creation during the health crisis that invades the whole world. His ideas and inspirations come directly from his environment and the society in which we live. These are the elements that inspire him the materials, colors and mixtures of textures that will sublimate these sneakers.
WHAT IS ARTIKCUSTOM ?
They are unique pieces made by hand. Each pair of sneakers is the representation of an idea, a movement, a society or a state of mind. Artan paints the pairs of sneakers with a specific paint and then protects them with an adapted varnish. His goal is to create “unique works of art that go beyond appearances to reach the essential”, thanks to his multi-sensorial approach and his overflowing creativity.
TODAY ARTIKCUSTOM IS
An exhibition at the Opéra Royal de Liège, more than two hundred pairs created, a unique pair for Typh Barrow the coach of The Voice and a collaboration with Diadora. The best is yet to come.
CUSTOMIZATION OF KEY ONE
For its part, Keyena wants to offer a new range and give a whole new dimension to the Key One. Beyond the practical and comfortable side of the protections for athletic spikes, Coralie Gassama, wishes to give an aesthetic and attractive side for the athletes. It was natural for her to embark on a project to personalize the protective soles to allow athletes to differentiate themselves and make the Key One their own.
This customization is a demand that comes from Key One consumers who want to have an exclusive and unique product. Keyena took a look at the project and decided to create a unique and limited capsule collection in collaboration with an artist.
LIMITED CAPSULE COLLECTION
When the brand expert in protection of athletic tips asks the Belgian artist with an innate talent to design a pair of soles, it gives XXXX, a unique collection, design and colorful.
It is during an event in Lyon that Coralie meets Artan. The collaboration is then obvious. Artan paints on sneakers and Keyena creates soles for athletes. Their two worlds correspond perfectly. It is with enthusiasm that Artan agrees to collaborate to create ten pairs of Key One unique and signed by his hand. The colorful, dynamic and lively world of athletics resonates in Artan’s head. So much talent in his hands could only result in a sparkling collaboration. The subject and values of the collection are obvious to both designers. Coralie wants to convey the joy, vivacity and strength of this sport. Artan wants to give free rein to the imagination of the athletes, their movements and their speed. XXXX is created.
“XXXX represents the perfection of movement carried by speed, between heat and pain through abstract colors. This continuity of colors in movement imitates the functioning of the athlete’s mind in full effort that tends towards excellence.”
In the world of sports, aesthetics is also an issue. It is possible to create unique, original and design pieces for our athletes. XXXX combines elite sport, style and comfort. It is the result of the meeting between the world of sport and the world of art.